Self-Publish? Or Use a Publishing House?

Barnes And Noble - Self-Publish? Or Use a Publishing House?

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Should I self-publish my book--or send it to a publishing house? What are the pros and cons of self-publishing, compared with submitting a manuscript to a customary "for royalty" publishing house? reconsider the following:

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Using a Publishing House: The Pros

The biggest plus for you as an author, if your book is published by a "traditional" publishing house, is that the publisher assumes the full charge of producing the book. That includes the editing, the cover design, page layout, printing, and binding. Once printed, your publisher also takes care of storing the closed books as they await sale. Another major advantage to you is that the publisher assumes the charge for advertising and marketing the book. Finally, the publisher takes care of order fulfillment and shipping. Smaller publishers may have their own internal order and shipping departments. Most large publishers supply inventory to a large distributor, which then supplies the "big box" sell chain bookstores such as Barnes & Noble and Borders, as well as online sellers such as Amazon.

Using a Publishing House: The Cons

With some smaller publishers, you may be able to submit your manuscript directly to their editorial department. But most large publishing houses do not deal directly with authors but with literary agents. So you will need to find a good agent (not all the time an easy task), and then if they successfully pitch your manuscript to a publisher, the agent is paid a percentage of the proceeds from book sales (typically 15 percent but can range from 10 percent to 20 percent). Once your manuscript is in the hands of the publishing house, you may have quite a wait to receive their decision on either or not to publish. Be prepared for possibly waiting six months to a year or even longer. Most publishing houses withhold the right to select the book title and cover concept. You also must accept their editing: cuts, changes, etc. You can weigh in on these decisions, but the final choice is theirs. Your biggest "con" when using a customary publishing house is that when your book sells, your profit is a set percentage of either the sell or wholesale price--a royalty, Some publishers base their royalties on the sell selling price--others on a discounted wholesale price (the price for which a seeder or retailer can buy books from the publisher). Royalty percentages vary from one publisher to another, but can typically range from 7 percent to 15 percent. When will you see some money? When your book is accepted, the publisher sends you a contract. When signed and returned, you'll be sent a royalty enlarge against hereafter sales. For authors not yet well known, this will typically be a rather modest amount--perhaps in the range of ,500 to ,000. Authors with a proven report of sales can command much higher advances. The final "con" to customary publishing is that once the book begins selling, you may need to wait a year or more to receive your first royalty check, as it will be based on the publisher's first selling cycle--typically, a year.

Self-Publishing: The Pros

In many ways, the pros and cons for self-publishing are the reverse of those for using a customary publisher. This begins with the decision to release or not. If you're in favor, the decision is made! No waiting long months for some committee to reach a verdict. You'll have no need, either, to locate, work with, and split profits with an agent. You have control over the book's title and cover concept. And you have "veto" power over the work of the editor you select to edit your manuscript. He or she is performing a paid service for you, so the final say is yours. Far and away the biggest advantage to self-publishing is that once your books are printed and sold, you keep 100 percent of the profits. If your book sells for, say, , you keep from that sale, rather than say, the per book you'd make from a 10 percent retail-based royalty. Many self-publishers not only recover their introductory investment but go on to comprehend satisfying profits once the inventory is all sold out.

Self-Publishing: The Cons

The obviously largest "con" for self-publishing is the up-front charge you must underwrite to have your manuscript made into a book. You'll need to fund the editing, the page layout, the cover design, obtaining an Isbn number, the printing, the binding, the shipping, and storehouse expense. Some editorial services companies offer a "turn-key" box for self-publishers that includes most or all of these expenses. Once you have edited, press-ready files, you'll need to find a good printer/binder. This can be daunting for person new to self-publishing. But many editors and editorial service companies can match you up with a reputable high-quality, reasonable-cost printer. Once you've taken delivery of your closed books, you are then responsible for advertising and marketing the books--getting them sold. This too is an charge to you and can contain online or print advertising, website expenses, seeder fees, and the "shoe-leather" work of arranging book signings at local bookstores, doing radio and Tv publicity, and other selling avenues.

For those with adequate resources to fund the charge and with adequate enthusiasm and vigor to shop their books, self-publishing can be not only enormously satisfying, but can originate a considerable profit above its costs.

A final caveat: Self-publishing should never be confused with so-called "vanity" or "subsidy" publishing, which often requires an author to pay an exorbitant price to a publisher promising both ability and aggressive marketing but which may fall significantly short in both areas.

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